Excerpt from book: Finance is such an important part of modern life that almost everyone can
benefit from understanding it better. What you may find surprising is that the
Financial problems facing PepsiCo or Microsoft are not really different from
those facing an average investor, small business owner, entrepreneur, or family. On
the most basic level, these problems are about how to allocate money. The choices are
many: Money can be borrowed, saved, or lent. Money can be invested into projects.
Projects can be undertaken with partners or with the aid of lenders. Projects can be
avoided altogether if they do not appear to be valuable enough. Finance is about how
best to decide among these and other investment alternatives; and this textbook will
explain how