Excerpts from book:

Welcome to an interactive journey into the world of the marketer. Marketing is a hyperlink book offering a non-linear format with graphics, audio, and videos, which would not be reproducible on paper. It is viewer-oriented, giving the reader the opportunity to jump around and search for certain topics.

Marketing is available in its entirety on this site. I have taught marketing for many years for college credit and for training in business and industry. Online publication seemed to me to be an appropriate way to offer this information to those who want to learn it.

Marketing plays a major role in our daily lives. Each day is filled with consuming products made available by marketers. We pay for marketing each time we buy a product. In fact, half of every dollar spent at the retail level goes to cover marketing costs. Marketing is responsible for satisfying customers, which in turn increases our standard of living and quality of life.